thought leader

About Whynde Kuehn

meet whynde

A recognized global thought leader and a long-time pioneer, practitioner, and educator in digital transformation, strategy execution, and business architecture.​

Whynde Kuehn has extensive experience in enterprise transformation and planning and is a passionate advocate for using business architecture to enable effective strategy execution and digital transformation.

Whynde is a long-time business architecture practitioner, educator, author, recognized global thought leader, and community builder with extensive experience applying the discipline at leading Fortune 500 and international enterprises, governmental and non-profit organizations, and a range of entrepreneurs, social enterprises, and cross-sector initiatives. One of Whynde’s most recognized competencies is her ability to assist executives and their teams cultivate their business architecture practices.

She has a distinguished track record in successful team building worldwide. She is the Founder of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. She is also a Fellow with the Institute for Digital Transformation, Co-Founder at Business Architecture Associates, Senior Consultant for Cutter Consortium, and Co-Founder, Vice President, and Academic Chair of the Business Architecture Guild, Adjunct professor at the Penn State Smeal College of Business Executive Education program, Co-Founder and Chair of the global initiative Women In Architecture (WIA), and Member of the Fast Company Executive Board.

Whynde is the author of Strategy to Reality, published in 2022. Whynde is exceptionally passionate about assisting mission-driven organizations in succeeding and scaling through the application of solid business approaches. Likewise, she routinely inspires corporate entities to use business as a force for good.

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